MovieGuide.org has recently released its study on how well movies do that contain sex, filthy language etc etc compared to clean movies and clearly the box office shows a preference for clean movies for yet another year. Also see American Psychological Association New Study shows "Sex doesn't sell—nor impress! Content, box office, critics, and awards in mainstream cinema. "
Below are some highlights of the recent findings but click on Moviegoers Prefer Clean Movies Without Explicit Sex, Nudity, Foul Language, and Drug Abuse, Annual Report Shows Again for the article in its entirety.
"For the 19th year in a row, the Annual Report to the Entertainment Industry by Movieguide®: The Family Guide to Movies and Entertainment shows clearly that moviegoers prefer movies with no explicit sex, nudity, foul language, and drug abuse."
"“This was especially clear in 2010,” said Dr. Ted Baehr, founder and publisher of Movieguide®. “Movies with no foul language, sex, nudity, or drug abuse averaged the most money at the theatrical box office in America and Canada, much more than movies with a lot of such offensive content.”
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